“alter/altar” branding

The McCoy Gallery needed elements for their upcoming gallery show: “Alter/Altar.” This included logo design, various posters, a show write-up, social media outreach, and art plaques.

  • Poster: 24in x 32 in, 11 in x 17 in

    Show write-up: 24in x 32 in, 11 in x 17 in

    Social media post: 1080 ppi x 1080 ppi

    Art plaques: 4 in x 3 in

  • Adobe InDesign, Adobe Photoshop, Adobe Illustrator

  • 2 months

Alter/Altar was created to highlight and showcase the various artists throughout Merrimack College. With art submitted from students in Sports Management to Biochemistry, they all responded to the following prompt:

From the moment we are born, we embark on a lifelong journey of curating the altars of our lives. These altars are created by the countless distinctive elements that influence us over time – tangible or intangible. They provide us with a sense of identity and purpose, reflecting the values and priorities we hold dear. Along this journey of life, numerous factors continuously alter these altars; some changes arrive like gentle whispers while others crash down like thunderstorms. Our question to you: what has altered your altar?

The idea of the Alter/Altar logo was to show that, with the change of one simple letter, a word can be strongly changed in both meaning and impact. The color palette of red, white, and gold was chosen to display the heaviness of the subject matter while reflecting the creativity of the show.

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"the space between things" branding